Sponsorship Opportunities

Racing is an ideal way to gain corporate exposure and create powerful, lasting consumer connections with your brand. Sponsorship opportunities for Roth Racing are welcomed in the following categories:

  • *PLATINUM*

    - Premier exposure through extensive logo coverage on car, race hauler, promotional materials, racing crew outfits and apperance at corporate events.

  • *GOLD*

    - Substantial branding on car and promotional materials plus racing crew outfits.

  • *SILVER*

    - Highly visible logos on selected, high impact areas of the car and promotional materials.

Target Market Exposure: Key Stats 'n' Facts

Number of races per year: 10

Crowd Attendance: ~2,000 per race.

Spectator Demographics:

  • Age - The strength of the PMRA DragRacing Series is the lucrative 18-34 year old market.

  • Income - The target market has a higher base income than the average NASCAR fan.

  • Gender - Male dominated with female participation growing each year.

  • Occupation - A good mix of blue collar and white collar fans.

  • Age - The strength of the PMRA DragRacing Series is the lucrative 18-34 year old market.

* Statistics provided by the IHRA and Nordhaus Research Inc.